通过请求获取用户定位_如何通过用户研究来定位您的想法

秒速五厘米 2022-11-28 15:23 128阅读 0赞

通过请求获取用户定位

## 影片即将上映 **(**Video Coming Soon**)** ##

This Tech Talk took place live on August 11, 2020, 12:00–1:00 p.m. ET. The video recording is being processed, and will be posted here later this week.

这场技术讲座是在美国东部时间2020年8月11日下午12：00–1：00进行的。 录像正在处理中，本周晚些时候将在此处发布。

## 关于谈话 **(**About the Talk**)** ##

After quick-and-dirty validation of your idea, now what? How do you know when to prioritize user feedback, iterate, or completely pivot? In this Tech Talk, Colleen Diez, Lead User Researcher at DigitalOcean, presents some easy and effective research tools that help you use research to guide product development and customer satisfaction.

经过对您的想法的快速验证之后，现在该怎么办？ 您如何知道何时确定用户反馈的优先级，进行迭代或完全调整？ 在本次技术讲座中，DigitalOcean的首席用户研究员Colleen Diez提供了一些简单有效的研究工具，可帮助您使用研究来指导产品开发和客户满意度。

### 您将学到什么 **(**What You’ll Learn**)** ###

*  Research methods to prioritize the right potential new features to build
    
    研究方法优先考虑正确的潜在新功能来构建
 *  How to target customers based on their internal motivations
    
    如何根据客户的内部动机来定位客户
 *  How to use quality metrics to iterate for launch
    
    如何使用质量指标迭代发布
 *  Tips for synthesizing and making sense of your research data
    
    综合和理解研究数据的技巧
 *  When to know if you have found the right audience, or if it’s time to change strategy
    
    什么时候知道您是否找到了合适的受众，或者是否该改变策略

### 本演讲专为 **(**This Talk is Designed For**)** ###

*  Entrepreneurs
    
    企业家
 *  Startups
    
    初创企业
 *  Small-to-medium sized businesses
    
    中小型企业

## 关于主持人 **(**About the Presenter**)** ##

Colleen Diez is currently the Lead User Researcher for DigitalOcean. A former XML/XSLT developer, she loves making connections, finding patterns in information, and telling stories about people and technology.

Colleen Diez目前是DigitalOcean的首席用户研究员。 她曾经是XML / XSLT的开发人员，喜欢建立联系，查找信息模式以及讲述有关人员和技术的故事。

## 资源资源 **(**Resources**)** ##

*  [Presentation slides][]
    
    [演示幻灯片][Presentation slides]

### 进一步阅读 **(**Further Reading**)** ###

*  *Lean UX: Applying Lean Principles to Improve User Experience*, by Jeff Gothelf and Josh Seiden
    
    *精益用户体验：应用精益原理改善用户体验* ，作者：Jeff Gothelf和Josh Seiden
 *  *Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests*, by Jeffrey Rubin and Dana Chisnell
    
    *可用性测试手册：如何计划，设计和进行有效的测试* ，Jeffrey Rubin和Dana Chisnell
 *  *Mental Models: Aligning Design Strategy with Human Behavior*, by Indi Young
    
    *心理模型：使设计策略与人类行为保持一致* ，作者Indi Young
 *  *[The Field Study Handbook][]*, by Jan Chipchase
    
    *[实地研究手册][The Field Study Handbook]* ，扬·奇普切斯(Jan Chipchase)
 *  *The Lean Startup*, by Eric Ries
    
    *精益创业公司* ，埃里克·里斯(Eric Ries)
 *  *Quantifying the User Experience: Practical Statistics for User Research*, by Jeff Sauro and James R Lewis
    
    *量化用户体验：用户研究的实用统计数据* ，作者：Jeff Sauro和James R Lewis
 *  *Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams*, by James Kalbach
    
    *映射经验：通过旅程，蓝图和图表创造价值的完整指南* ，作者：James Kalbach
 *  *Jobs-to-be-Done, The Handbook*, by Chris Spiek and Bob Moesta
    
    *乔布斯即将完成，《手册》* ，克里斯·斯皮克(Chris Spiek)和鲍勃·莫埃斯塔(Bob Moesta)
 *  [*When Coffee & Kale Compete*][When Coffee _ Kale Compete], by Alan Klement
    
    [*当咖啡和羽衣甘蓝竞争时*][When Coffee _ Kale Compete] ，艾伦·克莱门特(Alan Klement)
 *  [Nielsen Norman Group][], a UX research and consulting firm
    
    UX研究与咨询公司[Nielsen Norman Group][]
 *  [Occam’s Razor][Occam_s Razor], a blog by Avinash Kaushik
    
    [Occam的Razor][Occam_s Razor] ，Avinash Kaushik的博客

> 翻译自: [https://www.digitalocean.com/community/tech\_talks/how-to-position-your-idea-with-user-research][https_www.digitalocean.com_community_tech_talks_how-to-position-your-idea-with-user-research]

通过请求获取用户定位

[Presentation slides]: https://docs.google.com/presentation/d/1HITgoO7xB-yQaVjN4j2f_Lse3OKhE7k6idsTwWDkqWQ/edit#slide=id.g5067c4e8a3_0_1
[The Field Study Handbook]: https://www.thefieldstudyhandbook.com/
[When Coffee _ Kale Compete]: http://www.whencoffeeandkalecompete.com/
[Nielsen Norman Group]: https://www.nngroup.com/
[Occam_s Razor]: https://www.kaushik.net/avinash/
[https_www.digitalocean.com_community_tech_talks_how-to-position-your-idea-with-user-research]: https://www.digitalocean.com/community/tech_talks/how-to-position-your-idea-with-user-research