使用事件提高Google Analytics（分析）中的跳出率

小咪咪 2023-02-22 03:46 1阅读 0赞

The bounce rate cited by Google Analytics for this blog has always been high and it's been discouraging.  Having a high bounce rate is bad, right?  Or does that mean someone found what they needed and left, which would be a win?  I'm not sure, but I was recently told that some people use event tracking to find a truer bounce rate.  If a user scrolls or clicks on something, that shouldn't be a bounce, right?  They're certainly interacting with the page!  With my redesign, I implemented this:

Google Analytics(分析)引用此博客的跳出率一直很高，令人沮丧。 跳出率高是不好的，对吧？ 还是那意味着有人找到了他们需要的东西并离开了，这将是一次胜利？ 我不确定，但是最近有人告诉我，有些人使用事件跟踪来找到更真实的跳出率。 如果用户滚动或单击某些内容，那不应该是反弹，对吧？ 他们当然是在与页面互动！ 通过重新设计，我实现了这一点：

function removeEvents() {
    	document.body.removeEventListener('click', sendInteractionEvent);
    	window.removeEventListener('scroll', sendInteractionEvent);
    }
    
    function sendInteractionEvent() {
    	ga('send', 'event', 'Page Interaction');
    	removeEvents();
    }
    
    document.body.addEventListener('click', sendInteractionEvent);
    window.addEventListener('scroll', sendInteractionEvent);

After adding this code, my bounce rate went down dramatically.  Tracking an event isn't gaming the system so I find this situation a bit odd.  Why does tracking an event, not firing a pageview, affect the bounce rate so much?  I'm not sure, maybe you can tell me!

添加此代码后，我的跳出率急剧下降。 跟踪事件并不能使系统正常运行，因此我发现这种情况有些奇怪。 为什么跟踪事件而不触发网页浏览量会如此大地影响跳出率？ 我不确定，也许您可以告诉我！

## 防止事件影响跳出率 **(**Preventing Events from Affecting Bounce Rate**)** ##

Let's say you *don't* want events to affect your bounce rate; you can use the following to do so:

假设您*不*希望事件影响跳出率； 您可以使用以下方法：

ga('set', 'nonInteraction', true);

It's odd to me that an event would effect bounce rate, if the definition of a bounce rate is a user going to your site and immediately leaving. A pageview is not an event so....weird!

如果跳出率的定义是用户进入您的网站并立即离开，那么事件会影响跳出率对我来说很奇怪。 浏览量不是事件，所以....很奇怪！

> 翻译自: [https://davidwalsh.name/analytics-bounce-rate][https_davidwalsh.name_analytics-bounce-rate]

[https_davidwalsh.name_analytics-bounce-rate]: https://davidwalsh.name/analytics-bounce-rate