【计算广告】

傷城~ 2022-08-31 15:23 162阅读 0赞

## [【计算广告】][Link 1] ##

[https://www.jianshu.com/p/7b6f45548018][https_www.jianshu.com_p_7b6f45548018]

[https://www.jianshu.com/p/ada4fbba564b][https_www.jianshu.com_p_ada4fbba564b]

[https://blog.csdn.net/u013093759/article/details/88744257][https_blog.csdn.net_u013093759_article_details_88744257]

[https://blog.csdn.net/xifeijian/article/details/78837642][https_blog.csdn.net_xifeijian_article_details_78837642]

[https://blog.csdn.net/u013093759/article/details/88744257][https_blog.csdn.net_u013093759_article_details_88744257]

[http://www.360doc.com/content/16/0121/21/20720847\_529640746.shtml][http_www.360doc.com_content_16_0121_21_20720847_529640746.shtml]

[https://blog.csdn.net/bigheadyushan/article/details/77513525][https_blog.csdn.net_bigheadyushan_article_details_77513525]

[http://www.xiaoyunhua.com/1586.html][http_www.xiaoyunhua.com_1586.html]

[https://cloud.tencent.com/developer/article/1446122][https_cloud.tencent.com_developer_article_1446122]

[https://www.jianshu.com/p/99a5f9cdee6e][https_www.jianshu.com_p_99a5f9cdee6e]

【DMP】

[http://www.sohu.com/a/260040731\_99982360][http_www.sohu.com_a_260040731_99982360]

[https://blog.csdn.net/pmcaff2008/article/details/78683036][https_blog.csdn.net_pmcaff2008_article_details_78683036]

[http://www.woshipm.com/pd/870271.html][http_www.woshipm.com_pd_870271.html]

【CTR预估】

[https://www.cnblogs.com/xianbin7/p/10661572.html][https_www.cnblogs.com_xianbin7_p_10661572.html]

[https://blog.csdn.net/u010352603/article/details/80590152][https_blog.csdn.net_u010352603_article_details_80590152]

[https://github.com/shenweichen/DeepCTR][https_github.com_shenweichen_DeepCTR]

[https://deepctr-doc.readthedocs.io/en/latest/Quick-Start.html][https_deepctr-doc.readthedocs.io_en_latest_Quick-Start.html]

[https://zhuanlan.zhihu.com/p/53231955][https_zhuanlan.zhihu.com_p_53231955]

[https://www.zhihu.com/question/348103064/answer/878224028][https_www.zhihu.com_question_348103064_answer_878224028]

[https://cloud.tencent.com/developer/article/1005416][https_cloud.tencent.com_developer_article_1005416]

[https://www.meihua.info/a/72378][https_www.meihua.info_a_72378]

[https://blog.csdn.net/qq\_16234613/article/details/81460012][https_blog.csdn.net_qq_16234613_article_details_81460012]

[https://cloud.tencent.com/developer/article/1005416][https_cloud.tencent.com_developer_article_1005416]

[https://www.jianshu.com/p/33d74d8caba1][https_www.jianshu.com_p_33d74d8caba1]

[https://blog.csdn.net/u010352603/article/details/80590152][https_blog.csdn.net_u010352603_article_details_80590152]

[https://www.cnblogs.com/xianbin7/p/10661572.html][https_www.cnblogs.com_xianbin7_p_10661572.html]

【GSP】

[https://www.sohu.com/a/260212753\_99992219][https_www.sohu.com_a_260212753_99992219]

[https://www.jianshu.com/p/d616cbcc8666][https_www.jianshu.com_p_d616cbcc8666]

[http://ju.outofmemory.cn/entry/116780][http_ju.outofmemory.cn_entry_116780]

[https://blog.csdn.net/dusiliang/article/details/79278414][https_blog.csdn.net_dusiliang_article_details_79278414]

[https://www.sohu.com/a/260212753\_99992219][https_www.sohu.com_a_260212753_99992219]

人工智能的局限

[https://blog.csdn.net/ahaotata/article/details/83210686][https_blog.csdn.net_ahaotata_article_details_83210686]

[https://www.jianshu.com/p/314a63233e19][https_www.jianshu.com_p_314a63233e19]

【各种模式】

[https://www.sohu.com/a/157406802\_226787/][https_www.sohu.com_a_157406802_226787]

【CDP】

[http://www.sinobasedm.com/index.php?c=content&a=show&id=496][http_www.sinobasedm.com_index.php_c_content_a_show_id_496]

【媒介代理】

[http://www.sohu.com/a/327524517\_288347][http_www.sohu.com_a_327524517_288347]

【Cookie mapping】

[https://www.cnblogs.com/zl0372/p/ad\_1.html][https_www.cnblogs.com_zl0372_p_ad_1.html]

[https://blog.csdn.net/gymaisyl/article/details/83065869][https_blog.csdn.net_gymaisyl_article_details_83065869]

[https://blog.csdn.net/Jogger\_Ling/article/details/64441528][https_blog.csdn.net_Jogger_Ling_article_details_64441528]

【广点通DMP】

[https://de.qq.com/featuresportal/data-access/action/][https_de.qq.com_featuresportal_data-access_action]

[https://www.zhihu.com/question/23463700][https_www.zhihu.com_question_23463700]

【创建自己的营销引擎DSP+ADN+DMP】  
[https://help.aliyun.com/product/51213.html?spm=a2c4g.11186623.6.540.65ae6835q1Bc4n][https_help.aliyun.com_product_51213.html_spm_a2c4g.11186623.6.540.65ae6835q1Bc4n]

http://amp.ad.sina.com.cn/sax/doc/zh-CN/xhtml/bk01pt02ch04.xhtml

【OPEN RTB】

[http://openrtb.github.io/OpenRTB/][http_openrtb.github.io_OpenRTB]

https://github.com/google/openrtb

https://github.com/anossov/openrtb

https://www.iab.com/guidelines/real-time-bidding-rtb-project/

[https://github.com/OAI/OpenAPI-Specification/blob/master/versions/3.0.0.md][https_github.com_OAI_OpenAPI-Specification_blob_master_versions_3.0.0.md]

[https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf][https_www.iab.com_wp-content_uploads_2016_03_OpenRTB-API-Specification-Version-2-5-FINAL.pdf]

【欺诈】

[https://blog.csdn.net/o2jw5jowv8ogmt7skp/article/details/78389628][https_blog.csdn.net_o2jw5jowv8ogmt7skp_article_details_78389628]

【ADX接入】

[https://cloud.baidu.com/doc/ADX/s/3jwvycc3o/][https_cloud.baidu.com_doc_ADX_s_3jwvycc3o]

[https://cloud.baidu.com/doc/ADX/s/Ojwvyccet/][https_cloud.baidu.com_doc_ADX_s_Ojwvyccet]

【GBDT】

[https://www.cnblogs.com/bnuvincent/p/9693190.html][https_www.cnblogs.com_bnuvincent_p_9693190.html]

【出价策略】

[http://www.limei.com/newscontent?id=796][http_www.limei.com_newscontent_id_796]

【用户标签】

[https://36kr.com/p/5133229][https_36kr.com_p_5133229]

【共线性】

[https://blog.csdn.net/qq\_15111861/article/details/80690210][https_blog.csdn.net_qq_15111861_article_details_80690210]

[https://blog.csdn.net/Neekity/article/details/88056242][https_blog.csdn.net_Neekity_article_details_88056242]

[https://www.cnblogs.com/Belter/p/8536939.html][https_www.cnblogs.com_Belter_p_8536939.html]

【一些报告及思考】

[https://www.useit.com.cn/thread-15793-1-1.html][https_www.useit.com.cn_thread-15793-1-1.html]

[https://www.rtbchina.com/2017-the-year-of-transparency-debate-for-dsp-and-programmatic.html][https_www.rtbchina.com_2017-the-year-of-transparency-debate-for-dsp-and-programmatic.html]

[http://www.chinawebanalytics.cn/naming-of-cdp-dmp-crm/][http_www.chinawebanalytics.cn_naming-of-cdp-dmp-crm]

[http://www.sohu.com/a/310996020\_252961][http_www.sohu.com_a_310996020_252961]

[https://www.sohu.com/a/308355315\_100294792][https_www.sohu.com_a_308355315_100294792]

[http://wenku.it168.com/d\_001543601.shtml][http_wenku.it168.com_d_001543601.shtml]

【OpenRTB】

[https://blog.csdn.net/hadoopdevelop/article/details/46371635][https_blog.csdn.net_hadoopdevelop_article_details_46371635]

[https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf][https_www.iab.com_wp-content_uploads_2016_03_OpenRTB-API-Specification-Version-2-5-FINAL.pdf]

【造假】

[https://www.rtbchina.com/the-three-reasons-ad-fraud-seems-so-overwhelmingly-large-now.html/amp][https_www.rtbchina.com_the-three-reasons-ad-fraud-seems-so-overwhelmingly-large-now.html_amp]

【AB-Test】

[https://www.jianshu.com/p/35b3b1d05132][https_www.jianshu.com_p_35b3b1d05132]

[Link 1]: https://www.cnblogs.com/colipso/p/11897712.html
[https_www.jianshu.com_p_7b6f45548018]: https://www.jianshu.com/p/7b6f45548018
[https_www.jianshu.com_p_ada4fbba564b]: https://www.jianshu.com/p/ada4fbba564b
[https_blog.csdn.net_u013093759_article_details_88744257]: https://blog.csdn.net/u013093759/article/details/88744257
[https_blog.csdn.net_xifeijian_article_details_78837642]: https://blog.csdn.net/xifeijian/article/details/78837642
[http_www.360doc.com_content_16_0121_21_20720847_529640746.shtml]: http://www.360doc.com/content/16/0121/21/20720847_529640746.shtml
[https_blog.csdn.net_bigheadyushan_article_details_77513525]: https://blog.csdn.net/bigheadyushan/article/details/77513525
[http_www.xiaoyunhua.com_1586.html]: http://www.xiaoyunhua.com/1586.html
[https_cloud.tencent.com_developer_article_1446122]: https://cloud.tencent.com/developer/article/1446122
[https_www.jianshu.com_p_99a5f9cdee6e]: https://www.jianshu.com/p/99a5f9cdee6e
[http_www.sohu.com_a_260040731_99982360]: http://www.sohu.com/a/260040731_99982360
[https_blog.csdn.net_pmcaff2008_article_details_78683036]: https://blog.csdn.net/pmcaff2008/article/details/78683036
[http_www.woshipm.com_pd_870271.html]: http://www.woshipm.com/pd/870271.html
[https_www.cnblogs.com_xianbin7_p_10661572.html]: https://www.cnblogs.com/xianbin7/p/10661572.html
[https_blog.csdn.net_u010352603_article_details_80590152]: https://blog.csdn.net/u010352603/article/details/80590152
[https_github.com_shenweichen_DeepCTR]: https://github.com/shenweichen/DeepCTR
[https_deepctr-doc.readthedocs.io_en_latest_Quick-Start.html]: https://deepctr-doc.readthedocs.io/en/latest/Quick-Start.html
[https_zhuanlan.zhihu.com_p_53231955]: https://zhuanlan.zhihu.com/p/53231955
[https_www.zhihu.com_question_348103064_answer_878224028]: https://www.zhihu.com/question/348103064/answer/878224028
[https_cloud.tencent.com_developer_article_1005416]: https://cloud.tencent.com/developer/article/1005416
[https_www.meihua.info_a_72378]: https://www.meihua.info/a/72378
[https_blog.csdn.net_qq_16234613_article_details_81460012]: https://blog.csdn.net/qq_16234613/article/details/81460012
[https_www.jianshu.com_p_33d74d8caba1]: https://www.jianshu.com/p/33d74d8caba1
[https_www.sohu.com_a_260212753_99992219]: https://www.sohu.com/a/260212753_99992219
[https_www.jianshu.com_p_d616cbcc8666]: https://www.jianshu.com/p/d616cbcc8666
[http_ju.outofmemory.cn_entry_116780]: http://ju.outofmemory.cn/entry/116780
[https_blog.csdn.net_dusiliang_article_details_79278414]: https://blog.csdn.net/dusiliang/article/details/79278414
[https_blog.csdn.net_ahaotata_article_details_83210686]: https://blog.csdn.net/ahaotata/article/details/83210686
[https_www.jianshu.com_p_314a63233e19]: https://www.jianshu.com/p/314a63233e19
[https_www.sohu.com_a_157406802_226787]: https://www.sohu.com/a/157406802_226787/
[http_www.sinobasedm.com_index.php_c_content_a_show_id_496]: http://www.sinobasedm.com/index.php?c=content&a=show&id=496
[http_www.sohu.com_a_327524517_288347]: http://www.sohu.com/a/327524517_288347
[https_www.cnblogs.com_zl0372_p_ad_1.html]: https://www.cnblogs.com/zl0372/p/ad_1.html
[https_blog.csdn.net_gymaisyl_article_details_83065869]: https://blog.csdn.net/gymaisyl/article/details/83065869
[https_blog.csdn.net_Jogger_Ling_article_details_64441528]: https://blog.csdn.net/Jogger_Ling/article/details/64441528
[https_de.qq.com_featuresportal_data-access_action]: https://de.qq.com/featuresportal/data-access/action/
[https_www.zhihu.com_question_23463700]: https://www.zhihu.com/question/23463700
[https_help.aliyun.com_product_51213.html_spm_a2c4g.11186623.6.540.65ae6835q1Bc4n]: https://help.aliyun.com/product/51213.html?spm=a2c4g.11186623.6.540.65ae6835q1Bc4n
[http_openrtb.github.io_OpenRTB]: http://openrtb.github.io/OpenRTB/
[https_github.com_OAI_OpenAPI-Specification_blob_master_versions_3.0.0.md]: https://github.com/OAI/OpenAPI-Specification/blob/master/versions/3.0.0.md
[https_www.iab.com_wp-content_uploads_2016_03_OpenRTB-API-Specification-Version-2-5-FINAL.pdf]: https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf
[https_blog.csdn.net_o2jw5jowv8ogmt7skp_article_details_78389628]: https://blog.csdn.net/o2jw5jowv8ogmt7skp/article/details/78389628
[https_cloud.baidu.com_doc_ADX_s_3jwvycc3o]: https://cloud.baidu.com/doc/ADX/s/3jwvycc3o/
[https_cloud.baidu.com_doc_ADX_s_Ojwvyccet]: https://cloud.baidu.com/doc/ADX/s/Ojwvyccet/
[https_www.cnblogs.com_bnuvincent_p_9693190.html]: https://www.cnblogs.com/bnuvincent/p/9693190.html
[http_www.limei.com_newscontent_id_796]: http://www.limei.com/newscontent?id=796
[https_36kr.com_p_5133229]: https://36kr.com/p/5133229
[https_blog.csdn.net_qq_15111861_article_details_80690210]: https://blog.csdn.net/qq_15111861/article/details/80690210
[https_blog.csdn.net_Neekity_article_details_88056242]: https://blog.csdn.net/Neekity/article/details/88056242
[https_www.cnblogs.com_Belter_p_8536939.html]: https://www.cnblogs.com/Belter/p/8536939.html
[https_www.useit.com.cn_thread-15793-1-1.html]: https://www.useit.com.cn/thread-15793-1-1.html
[https_www.rtbchina.com_2017-the-year-of-transparency-debate-for-dsp-and-programmatic.html]: https://www.rtbchina.com/2017-the-year-of-transparency-debate-for-dsp-and-programmatic.html
[http_www.chinawebanalytics.cn_naming-of-cdp-dmp-crm]: http://www.chinawebanalytics.cn/naming-of-cdp-dmp-crm/
[http_www.sohu.com_a_310996020_252961]: http://www.sohu.com/a/310996020_252961
[https_www.sohu.com_a_308355315_100294792]: https://www.sohu.com/a/308355315_100294792
[http_wenku.it168.com_d_001543601.shtml]: http://wenku.it168.com/d_001543601.shtml
[https_blog.csdn.net_hadoopdevelop_article_details_46371635]: https://blog.csdn.net/hadoopdevelop/article/details/46371635
[https_www.rtbchina.com_the-three-reasons-ad-fraud-seems-so-overwhelmingly-large-now.html_amp]: https://www.rtbchina.com/the-three-reasons-ad-fraud-seems-so-overwhelmingly-large-now.html/amp
[https_www.jianshu.com_p_35b3b1d05132]: https://www.jianshu.com/p/35b3b1d05132