加一度强烈推荐：信息流广告精准投放大杀器

怼烎@ 2022-01-17 15:19 257阅读 0赞

最近，在信息流群中，经常看到有人抱怨说“信息流客户商品量大，每天光上创意就累死了，效果还不好优化，流量也明显偏低”。

所以，对此加一度向大家推荐一款**信息流产品——闪投**。不仅能解决人力成本高的问题，还能做到创意千人千面、精准触达，大力提升推广效果。

**01闪投基本信息**

![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk]  
![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 1]

百度信息流 **动态商品广告（DPA）**，是解决海量商品投放需求的信息流投放产品，它专注于围绕『商品』来实现商品的批量投放及动态创意的生成，提供精准、高效的投放解决方案。

**注：百度信息流DPA的计费方式为按点击计费**

**闪投解决哪些痛点？**  
![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 2]

闪投能够有效利用客户提供的结构化产品信息，让客户投放更便捷，带来更多流量。解决人力成本高、效果优化难，预算花不出去等问题。

**闪投特点**

![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 3]

作为广告主，假如您：

**①有大量商品或服务需要推广；**

**②有节省人力成本的需要；**

**③有自己的网站或APP。**

那么您就应该在百度信息流中投放

——动态商品广告（DPA）

**闪投优势**

**商品规模化批量投放，节省人力，提高效率**

![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 4]  
![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 5]

**动态创意千人千面，精确触达，提升效果**

![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 6]

根据用户搜索行为，进行特定商品的精准匹配，实现商品粒度的流量分发，生成千人千面的广告创意，读懂用户真实意图；用户关注点与创意卖点精准匹配，有效降低流量获取成本。

**丰富的定向能力，助力流量竞得，有效扩量**

![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 7]

注：红色部分仅针对选择了商品库或知识库的情况下可用，为闪投特色定向能力。

**02产品能力**

**定向能力**

![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 8]

**适用行业**

适用行业范围：闪投产品适用于商品量较多的行业，如电商、旅游、×××等行业，同时，对于金融、教育、汽车等行业也有良好的展示效果。

![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 9]

**闪投投放原理**

![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 10]

**闪投产品样式**

**投放网站链接**

解决非下载类需求

（如线索获取、线上订单、大促曝光等）

![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 11]  
![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 12]

投放APP下载

解决APP下载类需求

（支持iOS、Android下载）

![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 13]  
![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 14]

**03行业案例**

理论联系实践，手把手教你用闪投  
![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 15]  
![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 16]  
![加一度强烈推荐：信息流广告精准投放大杀器][watermark_size_16_text_QDUxQ1RP5Y2a5a6i_color_FFFFFF_t_100_g_se_x_10_y_10_shadow_90_type_ZmFuZ3poZW5naGVpdGk 17]

转载于:https://blog.51cto.com/14251835/2381227

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